Developing Understanding via a Needfinding Approach

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Session Description

How can communities and end-users be a part of the design process from the beginning? Learn the role human-centered design can play in your work with a particular emphasis on the power of storytelling. How do you design and execute your own fieldwork and Needfinding engagements to better understand the populations you seek to support? We will walk participants through the process of applying storytelling elements of the Internet Freedom Needfinding Framework to achieve their mission and work with communities while respecting cultural diversity, security and privacy. This workshop will be hands-on and involve group learning, sharing of experiences and fun! In addition learn from the experiences of the Tibetan community in exile, Vietnamese digital activists, Ugandan human rights defenders and Tunisian journalists. How can the insights from these communities improve the way we achieve Internet Freedom?

Keeping It Real: Stories from the Field
Presenter/s Katey Metzroth, Roxann Stafford
Bio/s Roxann Stafford: Roxann is SecondMuse's Director of Design & Learning. She is brings together the worlds of social impact and design thinking. Her background in mechanical engineering, business, and psychology combines the analytical rigor and empathy necessary for sustainable systems design. Prior to joining SecondMuse, she was a consultant at FSG with a focus on Shared Value and Collective Impact. As a Senior Associate at Jump Associates, she worked with visionary organizations to identify new markets, reinvent existing categories, and develop new sources of revenue. Roxann’s expertise in linking human needs with tech solutions has helped her clients develop robust strategies and successfully bring numerous products to market. She holds a BS in Product Design from Stanford University and an MBA with concentrations in Social Entrepreneurship and Strategy from Duke University.

Katey Metzroth: Katey co-designed and manages the New York Next Top Makers Program, International Space Apps Challenge for NASA and oversees our growing body of work around Internet Freedom and Human Rights. Before SecondMuse, Katey helped UPENN and the Wharton school launch a $100K Prize for social innovators giving philanthropic experience to students across schools and leveraging richness of university resources to support a global network for good. Prior to that she guided the digital strategy firm, Sarkissian Mason, to incorporate social impact into their business model in order to fight global human trafficking. Katey participated in Philly's first Random Hacks of Kindness event and her team developed PhillySNAP, which she worked to get into the hands of food justice organizations throughout the city, connecting those in need with affordable, fresh local food. Katey holds an MA from Georgetown and the UNSAM in Buenos Aires. She is the proud dog momma of the aging pup Sir Elton Jawn.

Language English

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